Post by tonima5 on Jan 18, 2024 8:29:28 GMT
Of course, there are many more benefits. But listing them all in one article would be very difficult. Therefore, we will focus on those that we consider the most significant. Understanding customer behavior and needs With E-commerce, you can see the number and amount of orders that users have made from all traffic sources on the site. And this, in turn, makes it possible to analyze with high accuracy which products and categories are the most popular, which regions have the best income and profit, which types of devices bring the greatest conversion, what time it takes for a client to make a decision, as well as how different traffic sources interact between themselves. At first glance, the structure of E-commerce may seem a little complicated or even overloaded. But it’s worth studying it in more detail, and you will understand how useful, functional and convenient a tool it is for running an online store. We are sure of it!
Detailed reports By installing the E-commerce Email Marketing List code on your website, you will be able to receive truly comprehensive reporting in Google Analytics, which is extremely important for running a business, about: volume of sales; number of goods sold; product category; average check; average cost of goods; revenue for each product; total revenue; time before the transaction is completed. For an online store, such information is critically important. They provide an opportunity to optimize business processes and advertising campaigns, improve the quality of service and update your offer for the target audience. Optimization of advertising campaigns This is especially important for paid traffic sources like Google Ads, where you need to understand the return on your ad spend and the end result. With E-commerce, you'll be able to feed order data directly into Google Ads, which in turn allows you to accurately track which keywords, ads, groups, or campaigns are generating the most revenue or profit.
It also helps optimize advertising and occupy even more profitable positions in search results at a lower cost per click. Expert commentary If you follow the online advertising and promotion market, you must have noticed that for the last 2-3 years Google has been focusing on automation and machine learning. Accordingly, it is very important for him to understand the final result of advertising activity. For example, advertising expenses are 10,000 UAH, income is 100,000 UAH. Thus, the system understands that the product is in demand, customers like it, and for this Google will reduce the cost of a click or application and significantly increase the market share in the search results. Vladislav Zakharevich, Head of PPC Expansion of sales geography It is obvious that effective business development involves expanding geographically.
Detailed reports By installing the E-commerce Email Marketing List code on your website, you will be able to receive truly comprehensive reporting in Google Analytics, which is extremely important for running a business, about: volume of sales; number of goods sold; product category; average check; average cost of goods; revenue for each product; total revenue; time before the transaction is completed. For an online store, such information is critically important. They provide an opportunity to optimize business processes and advertising campaigns, improve the quality of service and update your offer for the target audience. Optimization of advertising campaigns This is especially important for paid traffic sources like Google Ads, where you need to understand the return on your ad spend and the end result. With E-commerce, you'll be able to feed order data directly into Google Ads, which in turn allows you to accurately track which keywords, ads, groups, or campaigns are generating the most revenue or profit.
It also helps optimize advertising and occupy even more profitable positions in search results at a lower cost per click. Expert commentary If you follow the online advertising and promotion market, you must have noticed that for the last 2-3 years Google has been focusing on automation and machine learning. Accordingly, it is very important for him to understand the final result of advertising activity. For example, advertising expenses are 10,000 UAH, income is 100,000 UAH. Thus, the system understands that the product is in demand, customers like it, and for this Google will reduce the cost of a click or application and significantly increase the market share in the search results. Vladislav Zakharevich, Head of PPC Expansion of sales geography It is obvious that effective business development involves expanding geographically.